{"id":16961,"date":"2024-12-20T19:34:48","date_gmt":"2024-12-20T19:34:48","guid":{"rendered":"https:\/\/abstracta.us\/blog\/?p=16961"},"modified":"2025-05-05T21:18:28","modified_gmt":"2025-05-05T21:18:28","slug":"quality-sense-conf-2024","status":"publish","type":"post","link":"https:\/\/abstracta.us\/blog\/software-quality\/quality-sense-conf-2024\/","title":{"rendered":"Quality Sense Conf 2024: Shaping the Future of Software Quality in Latin America"},"content":{"rendered":"\n<p>As 2024 comes to a close, we\u2019re excited to share everything about the 3rd edition of Quality Sense Conf. From speaker and sponsor testimonials to why we chose Colombia as our host country, plus snapshots of unforgettable moments, and the big reveal of Abstracta Copilot!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdEL_nF4xc2ZHiu8OMIp7-R9HBp_XQFQlj9zQ-VdtPOviVl01nmJPf8jZnTXGj0DteWB--zM67wmS4JwoxS7msYYTD6RoQmGEAuE3KNrSlk9z7B1jkrmMYTaivMDlJNnZFYVSKe?key=dYvP33efBPgwFY6SGQ9dNvaH\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><em>By Natalie Rodgers<\/em><\/strong><\/p>\n\n\n\n<p>With a new year approaching, we share a recap of <a href=\"https:\/\/qualitysenseconf.com\/\"><em>Quality Sense Conf 2024<\/em><\/a> in Colombia, an event we launched in 2022 to<strong> break barriers and position Latin America as a global digital hub for high-quality software development.<\/strong><\/p>\n\n\n\n<p>&#8220;<strong>The outcomes of the 3rd edition exceeded what we imagined and even dared to dream<\/strong>,&#8221; said<strong> Federico Toledo<\/strong>, Co-Founder and Chief Quality Officer of Abstracta. &#8220;We managed to establish it as one of the most important events for the industry in Latin America, generating a direct impact on quality development through the networks forged here,&#8221; he added.<\/p>\n\n\n\n<p>&#8220;I cannot express the emotion I feel witnessing this incredible event become a reality in our beloved Colombia.<strong> It is a historic milestone that not only highlights all the talent in our region but also positions us as a hub for the global software quality industry<\/strong>,&#8221; said <strong>Mercedes Quintero Martinez<\/strong>, Co-CEO of Abstracta Regional, based in Popay\u00e1n, the capital of Cauca, Colombia, and Founder of <a href=\"https:\/\/abstracta.us\/blog\/software-testing\/new-partnership-between-abstracta-and-qualitas\/\">Qualitas Test Team<\/a>.<\/p>\n\n\n\n<p><strong>Organized by Abstracta as a free event<\/strong>, the 3rd edition of QSConf brought together over 230 in-person attendees from 15 countries and 2,700 virtual participants, featuring 35 talks, panels, and workshops in Spanish and English by renowned international speakers.<\/p>\n\n\n\n<p>Supported by <a href=\"https:\/\/www.endava.com\/\">Endava<\/a>, the Auditorio Edificio FIC served as the main stage for this hybrid event. <a href=\"https:\/\/procolombia.co\/\">PROCOLOMBIA Medell\u00edn<\/a> played a key role in making this possible by contributing to travel, accommodation, decorations, and live entertainment, enhancing the event and showcasing Colombian culture.<\/p>\n\n\n\n<p>This created an<strong> ideal environment for networking<\/strong>, with diverse activities that fostered collaboration among professionals from various fields.<\/p>\n\n\n\n<p>The central theme focused on the impact of <a href=\"https:\/\/abstracta.us\/blog\/ai\/testing-applications-powered-by-generative-artificial-intelligence\/\">Artificial Intelligence (AI) in software testing<\/a>. It highlighted how these technologies are reshaping the quality and efficiency of projects in the region and introducing new challenges in delivering high-quality software.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"#QSConf 2024 Colombia (Recap)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MOUh8j1ABys?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Medellin_The_Stage_for_Quality_Sense_Conf_2024\"><\/span><br><strong>Medell\u00edn: The Stage for Quality Sense Conf 2024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcxoAUDeMVJZO65KrzMv89YWVFkkfJ8rMLXCeMpZRV43apmo7xIBEUJZ6X_-3yYjYLPTrqVZL81QjHWXDYuzB5D-Ee6BI8fkiC9I9rz4Ew8rnbPva_0fHPqNrw6Owy6EkIOUhgINw?key=dYvP33efBPgwFY6SGQ9dNvaH\" alt=\"QSConf 2024 Coffee Break\"\/><\/figure>\n\n\n\n<p><strong>After the tremendous impact of its first edition in Uruguay in 2022 and the second in <\/strong><a href=\"https:\/\/abstracta.us\/blog\/software-testing\/quality-sense-conf-2023-a-celebration-of-technology-and-quality-in-latin-america\/\"><strong>Chile in 2023<\/strong><\/a><strong>, the event made its mark in 2024 in Medell\u00edn, Colombia. The city is widely recognized as the \u201cSpecial District of Science, Technology, and Innovation of Colombia.\u201d<\/strong><\/p>\n\n\n\n<p>\u201c<strong>Quality Sense Conf broadens Colombia\u2019s horizons toward new technology projects<\/strong> that have a direct positive impact on society and the country\u2019s economic growth. It also benefits our communities, thanks to the global movements sparked by the event and the extended access to knowledge,\u201d emphasized <strong>Mercedes<\/strong>.<\/p>\n\n\n\n<p>\u201cWe firmly believe that Colombia and Latin America have great potential to contribute to the ICT industry and grow in digital infrastructure, services, diversity, and culture. That\u2019s why we chose Colombia for this edition of the event, which is eagerly anticipated by the industry every year,\u201d she concluded.<\/p>\n\n\n\n<p><strong>The decision to establish Abstracta Colombia in Popay\u00e1n in 2023 highlights the belief in Cauca\u2019s innovative potential<\/strong>. This milestone was made possible through the merger with Qualitas Test Team, a Colombian testing company founded by Mercedes, aimed at boosting software development both regionally and globally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Speakers_and_Talks\"><\/span><strong>Speakers and Talks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeL9TfDGMBlXLFh91VJs5mmAl6mg-MS3mnPfTyuf7ETFFXC5lI2oD9XF9MjnWxNkq3kC4a0oH911kRKv0xyhqfr86If8ke1x30z6YuwNIg61Z4gXylg0daZ1ItPeULbXx5aV8lzSw?key=dYvP33efBPgwFY6SGQ9dNvaH\" alt=\"Notable speakers included  Federico Toledo (Abstracta), Mercedes Quintero Mart\u00ednez (Abstracta), Mar\u00eda Clara Choucair (Choucair), Carlos Gauto y Alejandro Duke (Mercadolibre), Diego Molina (Sauce Labs), Carlos Kidman (Quality), Blanca Moreno (QA Minds), Mark Tomilson (Performacology), Emeka Obianwu (Testlio), Juan Jos\u00e9 Torres (Platzi), Leandro Melendez (Grafana), Joel Montvelisky (PractiTest), Winston Castillo (Thoughtworks), Mat\u00edas Fornara (Abstracta),  and Mart\u00edn Borba (Endava).\n\"\/><\/figure>\n\n\n\n<p><strong>Quality Sense Conference 2024 brought together an outstanding group of speakers from Argentina, Bolivia, Chile, Colombia, the United States, Israel, Mexico, the United Kingdom, and Uruguay, reflecting global diversity and expertise in quality assurance.<\/strong><\/p>\n\n\n\n<p>Notable speakers included&nbsp; Federico Toledo (Abstracta), Mercedes Quintero Mart\u00ednez (Abstracta), Mar\u00eda Clara Choucair (Choucair), Carlos Gauto y Alejandro Duke (Mercadolibre), Diego Molina (Sauce Labs), Carlos Kidman (Quality), Blanca Moreno (QA Minds), Mark Tomilson (Performacology), Emeka Obianwu (Testlio), Juan Jos\u00e9 Torres (Platzi), Leandro Melendez (Grafana), Joel Montvelisky (PractiTest), Winston Castillo (Thoughtworks), Mat\u00edas Fornara (Abstracta),&nbsp; and Mart\u00edn Borba (Endava).<\/p>\n\n\n\n<p>The full list of speakers is available on <a href=\"https:\/\/qualitysenseconf.com\/en\/#speakers\">the official website.<\/a><\/p>\n\n\n\n<p>The event was packed with sessions exploring new trends and practical applications, hands-on workshops, and opportunities for participants and speakers to connect and build bridges for future development.<\/p>\n\n\n\n<p><strong>The conference opened with great enthusiasm, led by Federico Toledo and Mercedes Quintero Mart\u00ednez, who emphasized the importance of fostering collaboration and innovation in the industry.&nbsp;<\/strong><\/p>\n\n\n\n<p>Their session focused on driving the future of software quality in Latin America. It highlighted the crucial role of local communities and specialized conferences like Quality Sense Conf in professional growth and strategic collaboration to position the region as a global leader in software quality.<\/p>\n\n\n\n<p><strong>Juan Pablo R\u00edos delved into the challenges of modern QA in the age of AI and generative Artificial Intelligence. <\/strong>He discussed how large language models (LLMs) are redefining software quality and addressed the technical and legal risks these models pose, along with their impact on testing.<\/p>\n\n\n\n<p>One of the standout panels featured Blanca Moreno, Winston Castillo, Mercedes Quintero, Mat\u00edas Fornara, and Fabi\u00e1n Baptista, who discussed the impact of AI on testing and automation. Another notable panel included Mercedes Remedi, Mark Tomlinson, Alejandra Viglietti, and Darrel Farris, who shared insights on optimizing collaboration with U.S. companies.<\/p>\n\n\n\n<p>Carlos Kidman presented a session on building and testing applications using large-scale language models (LLMs), while Mart\u00edn Borba explored the evolution of tools and the acceleration of ROI with a focus on AI.<\/p>\n\n\n\n<p><strong>One of the most acclaimed talks came from Roger Abelenda, Chief Technology Officer at Abstracta, who delivered a live demo showcasing how AI copilots can enhance and streamline operations in banking systems, featuring a case study on Bantotal.<\/strong><\/p>\n\n\n\n<p>The event concluded with Federico Toledo&#8217;s keynote, &#8220;From Pioneers to Leaders: How to Ride the AI Wave to Position LatAm in Software Quality.&#8221; This highly anticipated and inspiring session reflected on Abstracta\u2019s journey in adopting AI since 2022, sharing key learnings and focusing on their commitment to quality and ethical AI use.<\/p>\n\n\n\n<p>Federico emphasized the need to lead through experimentation and collaboration to continue advancing. He also announced the release of the new edition of his book, <a href=\"https:\/\/es.abstracta.us\/libro-introduccion-pruebas-sistemas-de-informacion\">&#8220;Introduction to Information Systems Testing,&#8221; (soon also in English) <\/a>now available for free in digital format, celebrating the 10th anniversary of its first edition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Voices_from_the_Event\"><\/span><strong>Some Voices from the Event<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdmtJv7KlgQmDmpsRTberWgjqiumX6ZzXH8RazYlIf-LO9p-PVUfgl6QCKIDXy6lr7vTJRstE1S5n4CylszcM7Ewet6G-6gZ8TwOUgJtdKIn05b_bnd2pLOjJzhhawNmxV3RdXu?key=dYvP33efBPgwFY6SGQ9dNvaH\" alt=\"Virginia Hergu\u00edz y Gisela Martinez\"\/><\/figure>\n\n\n\n<ul>\n<li><strong>Virginia H\u00e9rguiz<\/strong>, speaker representing <strong>VHR Vida Seguros<\/strong> (sponsor), <strong>Uruguay<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Quality Sense Conf is a gateway to Latin America. If I had to describe the event in one sentence, I\u2019d say it\u2019s where virtual connections become reality, and everything begins. I was able to connect with many people and build networks for my business.&#8221;<\/p>\n\n\n\n<ul>\n<li><strong>Mariela Ramos<\/strong>, <strong>Crowdar<\/strong> (sponsor), <strong>Argentina<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p>&#8220;We\u2019ve supported the event since its first year. Quality Sense Conf positions LatAm software quality on the international stage. The networking spaces helped generate leads, showcase our company, and establish new connections while strengthening existing ones.&#8221;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/abstracta.us\/wp-content\/uploads\/2024\/12\/unnamed-12.jpg\"><img decoding=\"async\" src=\"https:\/\/abstracta.us\/wp-content\/uploads\/2024\/12\/unnamed-12-576x1024.jpg\" alt=\"John Osorio (Colombia, Endava), Rodrigo Campos (Chile, performance 360), and Gustavo Ma\u017eeikis (Uruguay, IMM).\" class=\"wp-image-16963\"\/><\/a><\/figure>\n\n\n\n<ul>\n<li><strong>Rodrigo Antonio Campos Tapia<\/strong>, speaker representing <strong>Performance 360<\/strong> (sponsor), <strong>Chile<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p>&#8220;We chose to sponsor the event because of its reach and the human quality of the organization. It has influenced how we view our goals as a company\u2014what we do and how we do it.&#8221;<\/p>\n\n\n\n<ul>\n<li><strong>Diego Molina<\/strong>, speaker representing <strong>Sauce Labs<\/strong> (sponsor), <strong>Colombia<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Quality Sense Conf is synonymous with community and Latin strength. With just a few editions, it has already become the most important testing event in Latin America. Without a doubt, it was an excellent opportunity to connect with the Latin American community.&#8221;<\/p>\n\n\n\n<ul>\n<li><strong>Leandro Melendez<\/strong>, speaker representing <strong>Grafana, M\u00e9xico<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p>&#8220;I really enjoy supporting this event and my friends. Quality Sense Conf met\u2014and exceeded\u2014my expectations! The event is vital for sharing relevant QA topics across Latin America that aren\u2019t always widely discussed or distributed.&#8221;<\/p>\n\n\n\n<ul>\n<li><strong>Sonali Das<\/strong>, speaker representing <strong>DWP Digital, United Kingdom<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p>&#8220;This event covered many current topics, both online and in person. I\u2019m grateful to have been a small part of it and to contribute.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXckvnax2SNHAaXWb1YG1UGhcsRpdfVrYS6NPzs3FIiHcue-D9m3HJIwDLHKr5Ee866O68F6USXdVv3hiSyFHd8TUDtu-BwRvXGgs3KM8kb_fTgcRmK2wTWwPa8FpzJOoK0MrQptOA?key=dYvP33efBPgwFY6SGQ9dNvaH\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Announcement_Introducing_Abstracta_Copilot\"><\/span><strong>Announcement: Introducing Abstracta Copilot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdtF607XDXDR6uk1qVgg07hr1b-OllDO_NOvwO7Yjs2K6yXu6QypzD72CPJf3hnaMHHCDgg3CngDRQa3t84TgHkGfWCFqyymEjs7EGS-S-RbErl9nZvodPuxKQpv3LDeEbWpbiUWA?key=dYvP33efBPgwFY6SGQ9dNvaH\" alt=\"\"\/><\/figure>\n\n\n\n<p>During his talk at Quality Sense Conf 2024, Roger Abelenda announced <a href=\"https:\/\/abstracta.us\/solutions\/abstracta-copilot\"><strong>Abstracta Copilot<\/strong><\/a>, a new AI-powered tool that we developed in collaboration with Microsoft\u2019s Co-Innovation Lab. It is designed to enhance the quality and efficiency of software testing.<\/p>\n\n\n\n<p><strong>This launch is a key moment in Abstracta&#8217;s commitment to leading innovation in the software industry.<\/strong><\/p>\n\n\n\n<p><strong>Abstracta Copilot<\/strong> harnesses the power of natural language processing to automate essential tasks such as generating user stories, creating test cases, and running SQL queries. The tool has already achieved remarkable results:<\/p>\n\n\n\n<ul>\n<li><strong>25% reduction in project costs<\/strong><\/li>\n\n\n\n<li><strong>30% boost in productivity<\/strong><\/li>\n\n\n\n<li><strong>40% faster API testing<\/strong><\/li>\n\n\n\n<li><strong>50% cut in SQL query execution time<\/strong><\/li>\n<\/ul>\n\n\n\n<p><em>\u201cAI is revolutionizing our industry at an extraordinary pace. Today, we can automate and innovate faster than ever. But at Abstracta, <\/em><strong>we believe that humans will always be at the core of this transformation<\/strong><em>,\u201d<\/em> shared <strong>Sof\u00eda Palamarchuk<\/strong>, Co-CEO of Abstracta.<\/p>\n\n\n\n<p><em>\u201c<\/em><strong><em>Abstracta Copilot is a perfect example of how technology and human expertise can work together to achieve even greater outcomes<\/em><\/strong><em>,\u201d<\/em> she concluded.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#f0f0f0\"><strong>Curious to learn more about Abstracta Copilot? Click <\/strong><a href=\"https:\/\/abstracta.us\/solutions\/abstracta-copilot\"><strong>here<\/strong><\/a><strong>. to explore further.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_Abstracta\"><\/span><strong>About Abstracta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>With over 16 years of experience and a global presence, Abstracta is a leading technology solutions company specializing in <\/strong><a href=\"https:\/\/abstracta.us\/solutions\/software-testing-services\"><strong>end-to-end software testing services<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/abstracta.us\/solutions\/ai-transformation-and-copilots\"><strong>AI software development<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Our expertise spans across industries. We believe that actively bonding ties propels us further and helps us enhance our clients\u2019 software. That\u2019s why we\u2019ve forged robust <a href=\"https:\/\/abstracta.us\/why-us\/partners\"><strong>partnerships<\/strong><\/a> with industry leaders like <a href=\"https:\/\/www.microsoft.com\/\">Microsoft<\/a>, <a href=\"https:\/\/abstracta.us\/solutions\/datadog\">Datadog<\/a>, <a href=\"https:\/\/www.tricentis.com\/\">Tricentis<\/a>, and <a href=\"https:\/\/www.perforce.com\/\">Perforce<\/a>, empowering us to incorporate cutting-edge technologies.<\/p>\n\n\n\n<p><strong>Our holistic approach enables us to support you across the entire software development life cycle.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcxs9JGDM9bnCGxuFiRU9HaEUvIPPwDOwOY7-hr0QoSzcAR-cNi57w0UmYcQZYUbpsbPdrCgv5hW-1GXsf7WOpNNdyUSSOADFo767Hj5wmjMtUv7HkH4nNy3ajYgqd6aepPCp4jQA?key=dYvP33efBPgwFY6SGQ9dNvaH\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Follow us on <\/strong><a href=\"https:\/\/www.linkedin.com\/company\/abstracta\/\"><strong>Linkedin<\/strong><\/a><strong> &amp; <\/strong><a href=\"https:\/\/twitter.com\/AbstractaUS\"><strong>X<\/strong><\/a><strong> to be part of our community!<\/strong><\/p>\n\n\n\n<p><strong>Recommended for You<\/strong><strong><br><\/strong><a href=\"https:\/\/abstracta.us\/blog\/ai\/ux-writing-impactful-content-for-memorable-experiences\/\">UX Writing in Software Development: Crafting Impactful Content for Memorable Experiences<br><\/a><a href=\"https:\/\/abstracta.us\/blog\/software-quality\/qa-testing-guide\/\">Essential Guide to Effective QA Testing<br><\/a><a href=\"https:\/\/abstracta.us\/blog\/devops\/dora-metrics-in-devops-your-guide-to-high-it-performance\/\">DORA Metrics in DevOps: A Practical Guide to Boosting IT Performance<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out everything about the 3rd edition of the Quality Sense Conf, an event on software quality that is positioning Latin America as a digital hub in the world.<\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[709],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quality Sense Conf 2024 | Abstracta<\/title>\n<meta name=\"description\" content=\"Find out everything about the 3rd edition of the Quality Sense Conf, an event on software quality that is positioning Latin America as a digital hub in the world.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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