Abstracta
Brand & Press
Logos, colors, type, speaker photos, and boilerplate for partners, event organizers, and press. Use the files as they are.
Logos
Pick the version that fits your background, download the format you need, and use it as-is — please do not redraw, recolor, or stretch it.
Vertical logo
Secondary version. Use only on vertical or narrow formats where the horizontal logo loses readability. Available in violet (light backgrounds) and white (dark backgrounds).
Complete logo kit
Every logo variant in all formats, in one download. Best if you are setting up a template or handing assets to a designer.
Reserve an exclusion zone around the logo so it does not compete with nearby elements. Measure it using the lowercase “a” in the wordmark: leave clear space on every side equal to two stacked “a”s—no text, photography, illustration, or other visual elements should enter that area.
Color
Institutional violet leads the brand. Complementary colors are for secondary elements—buttons, graphics, subtitles—used with restraint. Click a swatch to copy the hex. If it is not listed here, it is not Abstracta.
Primary
Violet
Institutional brand color. Dominant mark in layouts and key brand moments. Not a substitute for orange on primary CTAs.
- Hex
- #754BDE
- RGB
- R 117 · G 75 · B 222
- CMYK
- C 76 · M 75 · Y 0 · K 0
- Pantone
PANTONE 2725 C
PANTONE 2725 U
Lavender
Supporting surface only: soft backgrounds, panels, and tints. Never for body text or primary actions.
Dark purple
Deep contrast layer. Headlines and UI on lavender or light backgrounds; dark sections when violet alone lacks legibility.
Ink
Site and brand dark gray. Headlines, body text, icons, and dark UI surfaces—the default `--color-dark` on abstracta.us.
Dark
Neutral mid-gray from the complementary palette. Secondary text, borders, and UI when Ink feels too heavy.
Light gray
Neutral light surface. Page backgrounds, cards, and dividers. Pair with Ink for readable text.
Orange
Primary action accent. Main CTAs, buttons, and links that must stand out. One orange focal point per view.
Green
Secondary accent. Tags, charts, illustrations, and highlight details—not for primary CTAs.
Light blue
Tertiary accent. Data viz, icons, and decorative emphasis. Use sparingly; never compete with orange CTAs.
Typography
Sora is the site typeface. Do not swap it for a similar geometric sans.
Sora
Quality Intelligence
Regular · 400
Quality Intelligence
SemiBold · 600
Quality Intelligence
Aa Bb Cc Dd Ee Ff Gg Hh Ij Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
Headlines and UI. Regular 400 and SemiBold 600.
Speakers
Profiles, bios, and headshots from people across Abstracta — for conferences, podcasts, interviews, and press.
Press & media
Ready-to-paste copy, key company facts, and a direct contact for interviews, articles, and press pieces.
Short (≈80 words)
Abstracta helps organizations deliver high-quality software faster by combining AI-powered quality engineering with deep human expertise. With nearly 20 years of experience in complex and regulated environments, Abstracta works with banks, fintechs, and retail companies where software quality directly affects revenue, risk, and customer experience. The company builds Abstracta Intelligence, an enterprise AI platform for quality engineering, on Tero, its open-source framework for context-aware AI agents. Abstracta operates across the United States, Canada, Uruguay, Chile, Colombia, and Brazil. abstracta.us
| Experience | Nearly 20 years |
|---|---|
| Presence | United States, Canada, Uruguay, Chile, Colombia, Brazil |
Media inquiries
For interview requests, bylined articles, or additional materials, contact Natalie Rodgers.
Abstracta in motion
Share-ready spots and demos for events, social, and presentations. Play the cut you need and copy the link to share it as-is.
- en
Abstracta — Bespoke Quality Software Powered by AI
1:00
- en
Abstracta Intelligence — 60s
1:00
- en
Tero Demo: AI Agents in Action
0:38
- en
Tero: Build Context-Aware AI Agents
1:00
- en
Tero: Agentic AI Framework for Software Delivery
1:28
- en
Tero Open Source Overview: AI Agentic Framework
2:05
#QSConf 2026 (Recap)
2026
Need a different length, language, or edit? Reach out through the contact form below.
How to talk about Abstracta
Approved names and phrases for press, partners, and event organizers. When in doubt, use these terms as written and follow each item’s guidance.
Abstracta
Technology company combining AI-powered quality engineering with deep human expertise. Do not describe as staff augmentation, a testing-only vendor, or a tools reseller. Prefer partner language focused on quality, speed, and risk.
Quality Intelligence
Capability vision: embed intelligence into how teams test, analyze, automate, and deliver—turning quality signals into insight. A value message, not a separate product name.
Abstracta Intelligence
Enterprise AI platform for QA and engineering teams: visibility, governance, and safe AI adoption in real delivery workflows. Built on Tero. Do not shorten to "Abstracta AI".
Tero
Open-source, model-agnostic agent harness for QA workflows—not a general-purpose chatbot, agent marketplace, or replacement for every QA tool. Link to github.com/abstracta/tero when citing the project.
Quality Sense Conf
Event brand: in copy, use Quality Sense Conf or QSConf. When naming a specific edition, include the year (e.g. Quality Sense Conf 2027). Logos, templates, and sponsor assets: qualitysenseconf.com/design.
Products, initiatives & spin-offs
Beyond the Abstracta master brand: products, conferences, and initiatives with their own identity. Download the full media kit for each — logos, colors, and ready-to-use files in one ZIP.
- Product
Download Tero media kitTero
Open-source platform to create, share, and run AI agents focused on software quality workflows.
- Conference
Download Quality Sense Conf media kitQuality Sense Conf
Global software quality conference connecting the Latam and worldwide QA community — in person and streaming.
- Product
Download JMeter DSL media kitJMeter DSL
Open-source Java API for performance tests as code, powered by JMeter — run locally or in CI/CD pipelines at scale.
- Product
Download GXtest media kitGXtest
Testing automation framework for GeneXus applications, co-developed with GeneXus. Unit, web, and mobile UI tests in the IDE and CI/CD pipelines.
- Spin-off
Download Tandem media kitTandem
Joint venture between Abstracta and Learninc. Enterprise AI adoption platform — change management, adoption metrics, and team enablement with measurable impact.
Graphic & audiovisual assets
If you need logos, photos, videos, or other assets not listed on this page, tell us what you’re looking for using the form below.