AI-Driven Business Growth & Innovation in the Forestry Sector

Meet Our Client

This leading forestry and industrial company is dedicated to the production and export of Eucalyptus pulp to global markets. With a strong commitment to sustainability, it leverages cutting-edge technology to optimize agricultural processes and improve productivity.

Founded in 2009 in Uruguay.

Operates across 16 departments in Uruguay, including industrial facilities and a technological center.

Employs over 600 people directly, supporting a production chain that sustains more than 6,500 jobs nationwide.

Produces and exports Eucalyptus pulp using state-of-the-art technology at its industrial complex.

Understanding Challenges

The organization aimed to integrate AI across various business areas to enhance efficiency and innovation. After initial integrations with Globant Enterprise AI in 2023, they sought a structured approach to identify, refine, and implement high-value AI use cases.

With an IT team of 35 professionals, including 10 product owners, they required expert guidance to bridge knowledge gaps, align AI initiatives with business goals, and accelerate adoption across teams.

Solutions and Activities

We designed a comprehensive AI transformation initiative, beginning with an interactive, full-day workshop. This hands-on training allowed teams to explore AI’s potential in their daily operations and strategize its practical implementation.

The workshop featured a mix of theory and practical exercises, guiding participants through AI fundamentals, industry applications, and the company’s potential use cases. Our specialists led training sessions, covering AI strategy, Microsoft Copilot, SAP integrations, and Globant Enterprise AI capabilities.

Through a structured use-case competition, we fostered cross-functional collaboration, encouraging teams to develop AI-driven solutions tailored to their specific operational needs. This initiative provided real-world exposure and stimulated innovative thinking.

Following the workshop, we worked closely with the organization to refine and prioritize AI opportunities. We categorized use cases, conducted proof-of-concept analyses, and identified the most impactful applications.

In the final phase, we guided the implementation of AI solutions, assisting in tool selection, integration, and automation deployment.

Results and Achievements

Our collaboration paved the way for sustainable AI adoption and business-wide innovation. We enabled their teams to confidently integrate AI into their workflows, unlocking efficiency and long-term value.

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Established a strategic AI framework, defining key focus areas and creating a roadmap for AI adoption across the organization.
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Accelerated AI adoption, empowering teams with hands-on knowledge and real-world applications of AI in their daily operations.
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Enhanced workforce capabilities through targeted training, equipping teams with practical AI skills to drive innovation.
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Inspired business transformation by showcasing practical AI applications, fostering a culture of experimentation and growth.
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Set measurable AI adoption goals, boosting seamless integration and sustained AI utilization across all levels of the organization.

Our partnership fostered a forward-thinking, technology-driven culture. By embedding AI into their operational strategies, this organization is now positioned to continuously innovate, optimize processes, and maintain a competitive edge in the industry.