Meet Abstracta - Abstracta

Our Leadership Team

Matias Reina

Co Founder
Global co-CEO

Dreamer and passionate about the vision of Abstracta, Matías has the technical tools, the business profile and the genuine social commitment to help build the necessary bridges to take us where we want to go: to be global leaders in what we do. As co-founder and co-CEO, Matias participates in all areas of the business, integrating and supporting teams, guiding everyone towards our common goals.

Sofía Palamarchuk

Executive Director
Global co-CEO

Sofía leads with innovation and a strategic vision, focusing on expanding US partnerships and embracing AI. With a strong foundation in tech and female leadership, she's driven by empowering women, continuous learning, and integrating the Uruguay and USA tech ecosystems. Her journey reflects dedication to community and transformative leadership.

Federico Toledo, PhD

Co Founder
Chief Quality Officer

A testing activist and Abstracta co-founder, Federico loves to define strategies and content and then train, mentor and share the “why” behind them with the world. He guides us by enhancing our professional development, making us feel proud of what we do and sharing our passion for quality with the community.

Fabian Baptista

Co Founder
Chief Innovation Officer

A Co-founder, Fabian puts all his resources and knowledge into action. He combines the needs of clients with the technological and technical possibilities of the team, to achieve awesome products and services. He is heavily involved in the development of our testing products, GXtest and Apptim.

Darrel Farris

Partner & US Country Manager

Darrel has spent decades bringing great software and digital experiences to market, primarily focusing on quality and delivery. In 2023, he joined Abstracta as a Partner and US Country Manager to expand our holistic, people-centered approaches to software development, AI solutions and quality engineering in the United States.

Roger Abelenda

Chief Technology Officer

Roger has 15+ years of experience in development, leading teams, and designing and architecting software systems. He’s worked with brands like Disney, Walgreens, and Redbox, helping them create highly technical, scalable, and secure platforms that meet demanding load requirements such as being able to handle millions of users. As CTO, he is responsible for providing vision and overseeing the technological aspects of our projects and R&D initiatives such as tool selection and strategy definition.

Lucia Lavagna

Chief Growth Officer

Lucia is a performance engineer turned CGO, with over three years of experience overseeing client relations with companies like Benefit Cosmetics and Singularity University helping them to implement Agile testing and set up test automation stacks in CI/CD environments. As a performance engineer, she helped dozens of companies worldwide to improve system performance and reliability.

Vera Babat

Chief Culture Officer

A clinical psychologist and communicational skills coach, Vera puts her interpersonal and social tools at the service of the entire organization. Her mission is to develop the potential of each of team member, and at the institutional level, she prioritizes the human dimension of the company.

Ana Belén Rodríguez

Financial Team Leader

Ana Belén is a certified public accountant in Uruguay with strong experience in software companies and the digital economy. She works with the entire team to achieve our objectives in a sustainable manner, taking special care of the financial aspects of the organization. Attentive to detail and very creative, in her free time she likes to make things by hand and knit.

Alejandra Viglietti

Chief Operations Officer

Alejandra discovered her love for Testing more than 15 years ago and is fully dedicated to it. She belongs to the 1st generation of graduates of the Bachelor of Information Technology from UTEC, where she was also a Testing tutor. she walked through life straightening pictures, pressing buttons, and trying not to test everything that comes her way. Alejandra joined Abstracta in 2020 in the role of Customer Success Manager to accompany clients to achieve their goals hand in hand with our teams. Since 2023 she has been working as an Chief Operations Officer to give more support to leaders and teams, as well as review assignments and new hires.

Julio Stirling

Head of Customer Success

Software manager professional more than 15 years in the industry and more than 10 years of experience managing Agile software related projects.

Meet
Abstracta

Our strength is based on a deeply humanistic and mutual care culture. We are passionate people, always eager to learn and improve.

With headquarters in the United States, London, Chile, Colombia, and Uruguay, we organize ourselves as a large gear system, where global cohesion and synergistic work are fundamental.

We have leaders and specialists at both global and local levels, who share their perspectives on how to face challenges in order to work collaboratively. We build Abstracta day by day and side by side.

How do we keep our team motivated? We tell you here.