Case Study Threads

Meet Our Client

Threads improves enterprise-wide communication and decision-making with its innovative platform. It is a modern forum for work that harnesses the collective wisdom of an entire team, giving everyone a voice to ensure better business outcomes.

In early 2019, the company came out of stealth with $10.5 million in Series A funding and released the beta version of its web and mobile app to the market.

Founded in 2017 by Facebook and BrightRoll alumni.

Based in San Francisco, California.

Supports teams of 2 to 5,000+.

Services clients such as: Buffer, Otis, Brex, Jour, Sunrun, Bitwise, Bigcommerce, Ana Luisa, Stir, and CC.

Understanding Challenges

Threads needed a reliable testing partner to provide automated and manual testing support. Suman Venkataswamy, Threads' co-founder, wanted an ally with shared values and a similar time zone for seamless, real-time communication.

Solutions and Activities

For over four years, our LATAM-based testers diligently worked with Threads every day to deliver their development timeline goals:

1 Firstly, we started with a dedicated tester who focused on the functional testing of their web and native iOS and Android apps.
2 Next, we added a part-time tester to conduct accessibility and usability testing.
3 Eventually, our team grew to include four testers and a leader from Abstracta. We built JavaScript automation frameworks for wider system test coverage.
4 On this path, our testers visited Threads' San Francisco office multiple times to foster collaboration and transfer knowledge.

Results and Achievements

Our partnership with Threads led to the successful launch of their communication platform:

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Maximized efficiency and project clarity through a comprehensive joint strategy, with complete documentation and necessary tools.
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Enhanced system robustness by covering a wide range of test scenarios, including regression testing and automation.
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Streamlined project timelines that led to a successful launch through a swift, iterative development process in collaboration with Threads' developers.
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Ensured efficient real-time communication between Threads developers and Abstracta’s testers.
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Built a fruitful relationship with Threads, focusing on trust and openness.

With our expertise, Threads launched successfully without compromising quality, delivering a unique user experience as promised.

We continue working with Threads to ensure they offer the best in business communication solutions. In fact, we are early adopters of their solution for our internal company’s communication.

"I’m most impressed with their ability to go above and beyond to ensure we’re happy. They also have a better attitude than most teams I have worked with. With the support from Abstracta, we’ve been able to meet our deadlines. Their team is prompt, consistent, and open to feedback."